Illustrator, Photoshop, Indesign
As a fictional music festival, held at the National Mall in Washington D.C. every 1st of July. This project rolled out a logo, poster, one-color flier, ticket stub, badge, and website.
ITC Franklin Gothic Demi Cond light & bold
ITC Franklin Gothic robust characters resemble the typefaces used throughout the late 19th century American.
The color scheme resembles closely to our nations colors.
When sketching out ideas, I wanted to incorporate symbols that represented the United States.
Combining both elements to create a harmonious logo.
Tried to think of ways to incorporate elements from our national mall and flag.
A mock-up view of the final design.
One Color Fliers
Due to only being limited to one color, I had to remove both border and stripes altogether.
Double sided badge
One-sided ticket displaying the festivals info.
One-page layout, broken into 6 sections (Header, About, Line-Up, Faq, Location, & Share).